The Asia Fair to Represent at 4 Key Wine & Spirits Exhibitions Across Asia in 2026

In 2026, The Asia Fair will once again represent premium global wine and spirits brands at Asia’s most prestigious beverage exhibitions, offering businesses a cost-effective way to enter and expand in the region’s high-potential markets.

We are proud to join four industry-defining shows, where thousands of importers, distributors, hoteliers, sommeliers, and F&B executives gather to discover new labels and innovations in the alcohol sector.

ProWine Singapore 2026
📅 April 21–24, 2026
📍 Singapore Expo, Singapore

The most influential wine and spirits trade fair in Southeast Asia, ProWine Singapore is a gateway to ASEAN markets. Co-located with FHA-Food & Beverage, it attracts leading distributors, retailers, hotels, and sommeliers from across the region.

Vietnam Wine & Spirits Expo 2026 – Da Nang
📅 July 17–19, 2026
📍 Danang Exhibition & Convention Center

Held in Vietnam’s top beach tourism destination, this expo connects international wine producers with over 2,000 hotel/resort chains and 1,000+ beverage distributors across Vietnam, Thailand, and neighboring countries. A rising star among Asian wine events.

ProWine Hong Kong 2026
📅 Expected May 2026 (based on 2025: May 14–16)
📍 Hong Kong Convention & Exhibition Centre (HKCEC)

Hosted alongside HOFEX, Asia’s leading hospitality and foodservice trade show, ProWine Hong Kong is a crucial event for accessing premium buyers from China, Hong Kong, Macau, Taiwan, and Korea.

ProWine Shanghai 2026 
📅 Expected November 2026
📍 SNIEC, Hall W4–W5, Shanghai

As one of the most established wine exhibitions in China, ProWine Shanghai brings together over 30,000 trade professionals from the Chinese alcohol distribution network. This is the go-to show for wine brands looking to scale in the Chinese mainland.

Why Exhibit with The Asia Fair?
By joining through The Asia Fair, your brand benefits from:

✅ On-site product representation at major shows

✅ 80%+ cost savings vs. self-organized participation

✅ Minimum 20 verified buyer contacts per show

✅ Post-show reporting, lead handover & trade follow-up

We handle everything: booth, staff, logistics, and buyer outreach , you focus on production, we deliver market access.

Interested in getting your brand featured at these 2026 wine shows?
Contact us today to secure your exhibition slots through The Asia Fair.